0.1
BRAND STORY
a.
NASCITA
1976
–
Venice (VE)
Venice (VE)
b.
FILOSOFIA
Unlimited has successfully transformed sartorial excellence into an international language, appearing on prestigious stages such as the Venice Biennale.
c.
PROGETTO
After half a century of history, the brand returns to its roots to redefine the concept of essential.
The current relaunch not only celebrates an anniversary, but evolves a cultural legacy into a high-end contemporary offering, where the memory of the lagoon meets a global vision without borders.
0.2
VALUES
CRAFTSMANSHIP
(a.)
The know-how that transforms thought into matter. We honor the Venetian tradition through meticulous craftsmanship that makes each garment a piece of history.
MADE IN ITALY
(b)
A choice of field and culture. We believe in the excellence of the Italian supply chain as the only guarantee of authenticity, style, and production nobility.
QUALITY
(c)
Resistance as an art form. We select heavier materials designed for durability, opposing the fleeting nature of trends.
VISION
(d)
The traveler's gaze beyond the horizon. Building on fifty years of heritage, we constantly evolve to define new languages in the global landscape.
0.3
CREATIVE HUB
The relaunch of Unlimited is not just the return of a brand, but the birth of an enabler of excellence projects.
We position ourselves as a gravitational center for creativity, capable of connecting Venetian know-how with the dynamics of the global market.
(a)
PROJECT INCUBATOR
Idea Hub and Short Supply Chain: Maximum valorisation of the territory through zero-kilometre production, ensuring total control over quality and absolute transparency.
(b.)
CRAFTMANSHIP
Artisanal substance meets technology, transforming tradition into an efficient and contemporary production process.
(approx.)
CULTURAL INTERSECTION
A meeting point where art, architecture and territory merge into Lifestyle, creating an ecosystem that goes beyond a simple garment.
(d.)
ENABLER OF MADE IN ITALY
A platform that supports and promotes Italian identity, acting as a catalyst for innovation and beauty.
0.4
REASON WHY
(a)
DIRECT-TO-CONSUMER (DTC) MODEL
Exclusive sales through e-commerce allow us to retain the margin usually allocated to wholesale distribution, reinvesting it into the extreme quality of the product.
(b.)
PREMIUM PLACEMENT
A price consistent with Venetian craftsmanship and the artistic value of the collaborations (e.g., Accademia), ensuring a high margin on each individual garment.
(c)
SHORT SUPPLY CHAIN & LOW WASTE
Producing locally means reducing logistics costs and overstock risks. The Capsule Collection strategy allows for optimal warehouse management.
(d)
HUB SCALABILITY
The project's lean structure for relaunch is designed to scale quickly, transitioning from a t-shirt to an entire lifestyle ecosystem without heavy, fixed superstructures.
0.5
HANGAR SHOWROOM
(a)
THE PHYSICAL SPACE: HANGAR K.NON
Unlimited finds its home in an unconventional setting, where industrial past and creative avant-garde merge.
(b.)
K.NO.N
The Soul of the Brand: More than a showroom, Hangar K.NON is our ideas laboratory. A physical space where Unlimited creations are displayed in a context that enhances their material and design.
(c)
IMMERSIVE EXPERIENCE
K.NON serves as a real point of contact for stakeholders and partners, allowing them to personally experience the quality of cotton and the precision of the design that we have digitally narrated.
(d)
SYMBOL OF RECOVERY
The choice of "Hangar" reflects our vision: a large, boundless (Unlimited) space, ready to host new projects related to the territory and technology.
